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Title: Academy Program Manager

Location: Hollywood, CA, Scottsdale, AZ, Remote US

Fender Musical Instruments Corporation is a world-famous brand with offices across the globe. Within Fender Musical Instruments Corporation’s (“FMIC”) Academy team, we strive to educate our retailers on the latest product innovations and launches so they can provide the best product knowledge to their customers.

An American icon, Fender was born in Southern California and has built a worldwide influence extending beyond the studio and the stage. A Fender is more than an instrument, it’s a cultural symbol that resonates globally.

We are searching for an Academy Program Manager to join our B2B & Retail Marketing team. Reporting to the Director, B2B & Retail Marketing, the ideal candidate will assist with the development of content for Academy (Fender, Jackson, Gretsch, and PreSonus) based upon critical dates established. This role will be responsible for planning, building, tracking, and reporting for all Academy content. The Academy Program Manager should be collaborative, highly organized, with the ability to comprehend project objectives and effectively communicate. With an overall drive for achieving dates established, and the ability to address overarching issues, concerns, or problems by providing alternative solutions. This position plays a key role in the clear communication of best-in-class content to support the retail network.

What you’ll do:

• Meet with Academy team several times weekly to plan upcoming content, promotions, and projects. Assist Manager, Academy & Retail Marketing in tracking data pertinent to the various Academy goals.
• Assist in the creation of text, confirm links, proof, manage student distribution lists and schedule mailings.
• Produce content that aligns with the Academy design template, curriculum objectives and marketing campaign messaging / aesthetic.
• Compile site data for various Sales reports (dealer status, BDM status, global status), user engagement, lesson views, associate certification level, incentives & rewards, and contribute to monthly recap for Marketing executives.
• Collect and analyze Academy data to identify trends and areas of opportunity. Use analytic findings to identify and monitor KPI’s and evaluate overall campaign effectiveness and marketing initiatives.
• Assist in the backend build of content, collect and process PRP and marketing collateral, translate into curriculum and present content prior to going live with Product Marketing teams.
• Assist in creating promotions / driving engagement related to current Academy content.
• Perform monthly platform updates including New, Silver and Gold certified students, IQ-driven rewards for North America, EMEA and Australia, and a globalization tool which ensures that region-specific content and promotions are not visible to regions who should not see a specific promotion.
• Manage annual student point reset, site shut down and curriculum revamp.
• Support and maintain policies, procedures, training, and tracking processes for efficiencies to existing operational workflow, communication of projects, and setting of achievable timelines.

Who you are:

• Proven working experience in curriculum and copywriting.
• Comfortable working collaboratively across product, marketing, and sales teams, and with external partners.
• Excellent organizational, teamwork, problem solving, and communication skills and ability to work with different levels of management and build partnerships.
• Self-motivated, flexible with highly effective organizational skills with the ability to multi-task.
• Capable of meeting aggressive deadlines while juggling multiple priorities.
• Commitment to quality, accuracy, and timeliness.
• Able to maintain a high degree of confidentiality.
• Strong verbal and written communication skills.
• Proficiency in MS Office Suite and Workfront.
• Bachelor’s degree in business administration, marketing, or equivalent combination of education and experience required.

About Fender Musical Instruments:

Fender Musical Instruments Corporation (FMIC) is one of the world’s leading musical instrument manufacturers, marketers and distributors, whose portfolio of brands includes Fender , Squier , Presonus , Gretsch , Jackson , EVH , Charvel , Bigsby , and Groove Tubes , among others. For more information, visit www.fender.com. FMIC offers a competitive benefits package which includes medical, dental, 401(k), paid time off, and an equipment purchase program to help you get the band back together. Fender Musical Instruments Corporation is an equal opportunity employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, disability, veterans’ status, sexual orientation, or any other protected factor.

Fender is required by law in certain jurisdictions to include a pay scale in the job posting for this position. Pay scale means the salary or hourly wage range that Fender reasonably expects to pay for this position; it is neither a promise nor a guarantee of the compensation that the successful candidate will receive. The pay scale for this position takes into account the wide range of factors that Fender considers in making compensation decisions, including, without limitation: skill set, experience, and training, licensure and certifications, and other business and organizational needs. If this is a remote position, the pay scale disclosed herein may be adjusted further based upon the applicable geographic differential associated with the location from which the successful candidate will work. Please note that it is not typical for a Fender employee to be at or near the top of the pay scale for their role especially as a new hire and compensation decisions are dependent on the facts and circumstances of each case. Subject to the foregoing, the current pay scale for this position is $74,333-$148,667 per year.