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Senior Product Marketing Manager, GTM
Location
New York, Miami, Remote
Type
Full time
Department
Marketing
Compensation
- $140.3K $165K Offers Equity
About Ramp
Ramp is the ultimate platform for modern finance teams. Combining corporate cards with expense management, bill payments, vendor management, accounting automation and more, Ramp’s all-in-one solution is designed to save businesses time and money, and free finance teams to do the best work of their lives. Our mission is to help build healthier businesses, and it’s working: over 15,000 businesses on Ramp save an average 3.5% more and close their books 8x faster.
Founded in 2019, Ramp powers the fastest-growing corporate card and bill payment platform in America, and enables tens of billions of dollars in purchases each year.
Ramp’s investors include Founders Fund, Stripe, Citi, Goldman Sachs, Coatue Management, D1 Capital Partners, Redpoint Ventures, General Catalyst, and Thrive Capital, as well as over 100 angel investors who were founders or executives of leading companies. The Ramp team comprises talented leaders from leading financial services and fintech companiesStripe, Affirm, Goldman Sachs, American Express, Mastercard, Visa, Capital Oneas well as technology companies such as Meta, Uber, Netflix, Twitter, Dropbox, and Instacart. In 2023, Ramp was named Fast Company’s #1 Most Innovative Company in North America, a CNBC Disruptor, and a TIME100 Most Influential Company.
About the Role
As a Senior Product Marketing Manager, you will be responsible for developing and implementing the go-to-market strategy for our product sales enablement and competitive intelligence efforts. Your role is vital in empowering our customer-facing teams to succeed by providing them with the necessary product enablement and competitive insights to achieve revenue targets, accelerate buying cycles, increase conversion and cross-selling/upselling opportunities.
What You’ll Do
- Create compelling and differentiated positioning, messaging, and value propositions to speak our customers’ language
- Build, own and maintain product portfolio wide sales enablement assets including pitch decks, buyer personas, sales plays, competitive assets, and product overview trainings
- Own and quarterback the competitive intelligence function including market and competitor research, creation of compete sales materials, tooling, and product strategy recommendations
- Drive the sales feedback loop including sales requests processes, monthly voice of sales feedback sessions, win/loss programs, and sales product feedback loop
- Maintain ever-green product enablement assets, building of effective sales new hire and sales kickoff product enablement programs, and HighSpot tooling maintenance
What You Need
- Minimum 5 years of proven experience as a B2B marketer, preferably in SaaS or Fintech
- Ability to distill complex information into understandable, actionable, persuasive assets that helps decision-makers grasp the value of Ramp for their business
- Hands-on capability to create a range of marketing assets, including content, sales playbooks, events content, and succinct slide pitch-decks
- Outstanding executive communication, collaboration, and influencing skills
- Proven track record in performing well in a fast-paced environment and organizational skills to manage multiple projects with tight deadlines effectively
Nice-to-Haves
- MBA or BS in economics, computer science, MIS, or a related STEM field
- Experience working firsthand in sales as a quota-carrying account executive or similar
- Experience working in hyper-growth startups and/or technology companies
- Domain expertise in the financial and accounting software space
Compensation
- The annual salary/OTE range for the target level for this role is $140,250-$165,000 + target equity + benefits (including medical, dental, vision, and 401(k)
Benefits (for U.S.-based full-time employees)
- 100% medical, dental & vision insurance coverage for you
- Partially covered for your dependents
- One Medical annual membership
- 401k (including employer match on contributions made while employed by Ramp)
- Flexible PTO
- Fertility HRA (up to $5,000 per year)
- WFH stipend to support your home office needs
- Wellness stipend
- Parental Leave
- Relocation support
- Pet insurance