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SEO Product Manager

at Change.org

USA, Canada, Latin America

Change.org is searching for an SEO Product Manager to help more people around the world enable the change they want to see and drive social impact at a scale that’s unique to our platform.

We’re a social impact business (a public benefit company), and the world’s largest non-profit owned tech platform focused on civic action with 80m monthly users, 70,000 campaigns launched on the site every month, and a revenue model that has grown considerably over the last few years. We’re growing quickly, and our users win campaigns for change once every hour. From strengthening hate crime legislation in South Africa; calling for Racial Justice in the US; fighting corruption in Indonesia, Italy, and Brazil; to fighting violence against women in India.

We were recently named as a finalist for Fast Company’s 2022 World Changing Ideas Company of the Year, a finalist for the Employee Size: Midsize (100-999 employees) category AND received an honorable mention for the Change.org Racial Justice Fund in the General Excellence and Corporate Social Responsibility categories.

We are looking for an SEO Product Manager who is great at managing a global brand and knowing how to devise a strategy that will work for global search, as well as localized search, and has a passion for expanding our platform to mobilize hundreds of millions of people to take deeper civic action.

You will be based out of the US, Canada or LATAM and report to our Head of Growth. As a key member of our Product Team, you’ll partner with content strategists, design, engineering, and external agencies to test and prove content strategy ability to drive quality traffic.

Key Outcomes

• Build, communicate and align on an SEO strategy designed to drive growth on our key metrics – petition creation and petition signatures.
• Deliver against approved roadmap, prioritizing work that will lead to fast results while balancing longer-term initiatives
• Increase key metrics from organic traffic by +20%
• Evangelize SEO best practices across the engineering team and work with teams to adjust QA or deployment processes to ensure we maintain a high bar across the org.
• Complete technical audit and implement fixes on high priority opportunities

The most important skills and capabilities for the role are:

SEO Core Competencies

• Domain knowledge
  • You are an expert on on-page SEO, technical SEO, and search engine ranking factors
  • You research and report keyword and competitor trends
  • You are current on and can clearly convey SEO best practices and plan for algorithm updates
  • You have experience working with a CMS
• Strategy
  • You have experience collaborating with creative and marketing teams to produce engaging content
  • You are experienced with internal linking projects and how to manage duplicate content
  • You have experience managing a global brand and know how to devise a strategy that will work for global search as well as localized search
  • You develop and execute a plan that is articulated, informed, and aligned to company strategy and goals
• Analytics
  • You can build a forecast of organic traffic performance using historical data
  • You are an expert in various web analytics measurement methodology and measurement platforms (Google Analytics, Search Console, SEO tools)
  • You are an expert at sizing, designing, analyzing and modeling experiments, and you build systems and processes that enable your team to do the same.

Product Core Competencies

• User Focused
  • You focus on solving user pain points.
  • You are skilled at assessing user needs and translating them into product opportunities.
  • You earn users’ trust by delivering products that exceed their expectations.
  • You stop activities that no longer enhance the user experience.
  • You understand the value of both qualitative and quantitative data and you think critically beyond the numbers to uncover business insights.
• Execution
  • You simplify the complex, remove blockers, and advocate for alternative approaches to solving for opportunities which leads to team innovation.
  • You contribute to team success by advocating for best practices in product development, testing new approaches, and actively identifying and resolving team blockers.
  • You’ve managed a product that is sustainable and continues to grow at rapid rates (e.g., >30-50% YoY or MoM) or that has driven significant engagement
• Leadership & Collaboration
  • You thrive in matrixed organizations and are able to build alignment and decision-making across multiple stakeholder groups
  • You are equally comfortable working alongside engineers and content strategists and value the thought partnership of both to inform your SEO strategy.
  • You align the team and stakeholders across the business to execute effectively.
  • You can articulate your prioritization process to others and seek out input for ways to improve it
  • You are comfortable and articulate in presenting to executives and within the team

Target Experience:

• 4+ years of product management experience, with deep SEO experience
• 4+ years as an in-house SEO specialist
• Experience working collaboratively across product management, engineering, content strategy, and analytics
• Experience PMing a development team
• You have strong experience with HTML / CSS

Interested? Great! Here’s what you should know:

This is a full-time role, and we are open to folks anywhere in the United States, Canada or Latin America as the role will be remote for the foreseeable future. Our team is high impact, low ego, and has an amazing culture to be part of.

Change.org is a global company, and salaries are adjusted for cost of labor in the respective location. For example, the annual salary of an SEO Product Manager is $900,000 MXN in Mexico City, and would be R$243,000 in São Paulo. In exceptional circumstances, we may offer below the listed salary for high potential candidates with less experience, or above it for candidates with significantly more experience.

We anticipate moving quickly and our evaluation process is as follows:

• Recruiter Screen (60 min)
• Hiring Manager Interview (60 min)
• Take-home skills assessment (2 hours)
• Virtual Onsite (3 hours total):
• Panel presentation (30 min) + Q&A (30 min)
• Stakeholder interview 1:1 (60 min)
• Stakeholder interview 1:1 (60 min)
• Executive Interview (30 min)
• References
• Offer

We especially encourage applicants of different backgrounds, cultures, genders, experiences, abilities and perspectives to apply. We’re actively working to increase the ersity of experience and perspectives on our team and are looking for someone who is excited to contribute in that regard.

Change.org is committed to being a erse and inclusive workplace. Everyone says this, right? Well, we mean it – we invest in serious programs to bring in and support women and people of color, we have in-person onboarding experiences and affinity groups to help everyone feel included, we regularly celebrate the heritage of all staff, and we believe strongly in consistent, fair, and transparent salary scales to help level the playing field. All qualified applicants will receive consideration for employment without regard to race, color, national origin, or disability or veteran status.