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What it means to be the first generalist business hire
Joining Vellum this early means that you’re going to play a huge part in guiding both the business and cultural evolution of the company. Together, we’re going to face the hardest GtM challenges this journey has to offer head-on. As the team grows, you’ll be the battle hardened expert that everyone looks towards for guidance.
With great power comes great responsibility 🙂
What you’re signing up for
* Owning our inbound marketing strategy (content, SEO, social)* Publish 1-2 content pieces per week to drive inbound traffic of high-intent leads * Drive our social media strategy (LinkedIn, Reddit, Twitter etc.) * Increase top of funnel for targeted leads* Experiment with additional sources of lead generation, including but not limited to: email, paid media, PR etc. * Facilitate sales efforts to convert inbound signups* Qualify prospects based on pre-determined criteria * Managing our marketing website (vellum.ai) and mailing list* Drive the development of www.vellum.ai* Create email nurture campaigns for our 3,500+ member mailing list * Formalizing business processes and running growth experiments,** a non-exhaustive list of ideas include: outbound sales, non-linear marketing ideas, improve help center/support documentation, formalize customer success/retention etc.
* Serving as a cultural pillar of the team",